Sunday 20 January 2013

Travis Barker - The Music, The Business/The Drummer, The Businessman!

On this page will identify the background of Travis Barker. It will also identify the Traits, Characteristics , strengths, weaknesses and successes of Travis's Music and business career.

Travis Barker: 

Travis Landon Barker was born on November 14th 1975 in Fontana, California U.S.A.
He is notoriously known for being the drummer in critically acclaimed punk band 'Blink 182'.

Since drumming for Blink 182, Travis has risen to fame for drumming for a number of various artists including The Transplants, Yelawolf, Boxcar Racer, +44, Cyprus Hill, Kanye West, Tinie Tempah, Lil Wayne and many, many more.

One of Travis's key features on his rise to fame is the global selling sole trading enterprise that he created in 1999 "Famous Stars And Straps".

At an early age Travis took a very large interest in drums. At just the age of 4 he received his first drum kit from parents Randy and Gloria Barker. He began taking lessons at the age of five and was also playing the trumpet. At the age of 15 with multiple music tuition surrounding Barker, he still had no aspirations of taking music has a career choice. It was in this time where he wanted to become a professional skateboarder as that was the trend in junior high. With wanting to cut music out as a profession Barker Stated "I always migrated back to drums, though. That was the one direction that kind of felt like I was connected to and I could kind of understand. I could express myself better through playing drums than I could do anything else" which indicated he was more comfterble conveying his personality through music but still had no interest in pursuing as a career.

In the 1997 Travis was playing drums for a band called 'The Aquabats' who at the time were touring as a support act for the band "Blink 182", it was in this year and this specific tour where Blink drummer Scott Raynor was fired from the band due to alcohol problems. Travis was given just 45 minutes to learn the set and temporary fill in for the band. After the tour had ended it became promising for Barker as bass player and vocalist Mark Hoppus asked him to join the band.

Since joining blink in late 1997 the band quickly escalated to world success after releasing "Enema Of The State" in June 1999. This is where Travis's career would segment into multiple musical and business ventures.

December the 8th 1999 Travis barker started up his on business "Famous Stars And Straps".
This would turn Travis into not only a musician but sole traded businessman. After founding the company he set up the business headquarters in Ontario, California.
The company sells a huge variation of products including:

  • T-shirts
  • Hoodies
  • Jeans
  • Belts
  • Hats
  • Sunglasses
  • Vests 
As the company continued to develop Travis wanted to push the business further. He has always stated that the "FSAS" was created to stand alone. The target market was directed at Skaters, Musicians, Surfers and any one involved in that particular seen. He never saw it as a trend but a trademark or a community for The specific target audience.
He has now even got the company involved with MMA and other extreme sports which is interacts with individuals to create sponsorships and endorsement roles, so that he his always pushing the business forward.
However due being a musician Travis is scheduled to be on tour for months on end which results in a loss of control over the company. This involves missing out on sponsorship deals and the continuous repetition of recruiting new faces to the business.

For more Information, Watch both parts of this interview to discover more of "FSAS".











To this day Travis Barker is worth 85 million US dollars due to the Famous Stars And Straps Franchise plus his own segment in the DC shoe company of which he released a signature pair of shoes and for his success with "Blink 182".

Travis stated that his company was never and will never be about him. Famous is for everyone involved whether or not you are making designs, delivering the items or wearing the merchandise. "Famous" is everyone.

My business Goals - Similarities & Differences

Similarities

  • As Travis did in 1999, one of my business goals in the future is to create my own clothing line "Million Dollar House Clothing"
  • Travis had a specific target audience for "FSAS" which included Skaters, Musicians, Snowboarders. So with Travis directing his clothing line at extreme sports with huge musical influences, i aim to Target "Million Dollar House" at local musicians and for anyone influenced  by any musical genre.
  • With starting up a business I will take the "Sole trading" approach to my business as like Travis I am very independent with continuous ideas and striving to get my work out to the world.
  • Not only are both me and Travis musicians but we are both drummers.
  • I would also be building on new ideas to keep pushing the business forward like travis does with eventual sponsorship deals to MMA fighters and BMX riders. I would sponsor musical artists whether or not if its Solo or band.
Differences

  • I've always wanted to be a musician or pursue music as a career for as long as i can remember where as Travis never had any aspirations to become a musician until a much later age.
  • Regarding Travi's musical choices, from a very young age was having multiple music lessons where as I have been self taught from when i started playing until quite recently.
  • Travis's main Business branch is a clothing line which acts as an umbrella with individual business segments underneath it where as "Million Dollar House" Is a enterprise that will consist of (Record label, Event Management, Production, Clothing and possibly Talent Scouting) So the clothing aspect could be seen as more of a advertisment rather than solid clothing line.




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